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Producer Perspectives: Animal Health’s Role in Balancing Economic, Environmental and Social Aspects of Production

Learn how animal health practices improve the sustainability of beef cattle production from ranching leaders.
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Dr. Jessica Fink of Merck Animal health recently moderated a panel discussion on how producers are improving the sustainability of beef cattle production in their operations, covering animal care, grazing management, documentation, animal productivity and how best practices in production feed into sustainable operations.

Hear from producers Jake Cowen, Cowen Cattle Company, Seymour, Texas; Debbie Lyons-Blythe, Blyth Family Farms, White City, Kansas; and Ben Weinheimer, President & CEO, Texas Cattle Feeders Association.

Describe the sustainability of cattle production on your operation.

Cowen: “Sustainability of cattle production on our operation is being the most efficient we can from an animal health and welfare standpoint. We do the best we can to source and grow the best feed ingredients, and we’re not afraid to step outside the box and feed something that is maybe not the norm. From an animal health standpoint, we constantly strive to do a better job. We do what we can to keep cattle healthy.”

Weinheimer: “Animal care, environmental management and a safe place to work for our employees to ensure they go home to their families every night.”

Lyons-Blythe: “Our grazing management plan has been an excellent opportunity to transition knowledge because the goal is to be able to pass it on to the next generation. We want our kids, if they’re interested, to be able to keep family farms together and continue to farm and ranch. That’s a vital part of what we’re doing for sustainability.”

What role has animal health played in continuous improvement in your operation?

Weinheimer: “Electronic medical records, veterinary medicine records, electronic management of data and information. The ability to collect that information, measure it, evaluate it, build upon that knowledge base, and work with our external service providers and professionals, nutritionists and veterinarians, and environmental and ag engineers that are involved in all aspects of these operations is critical.”

Lyons-Blythe: “You can’t improve what you don’t measure. As a registered breeder, I am a huge recordkeeper, so I am absolutely comparing weights from year to year. My goal is also to see which lines are the ones that are doing a better job for us. And my ability to show improvement is easily identified through my recordkeeping.”

Cowen: “From an animal health standpoint, we lean on our nutritionist and our sales rep quite a bit. I will pick up the phone and call and say, ‘What are you seeing at some of these other stocker/backgrounder operations in a 150-mile radius? What change can we make?’ We try to lean on our resources from that standpoint and increase our efficiencies.”

Based on your experience, what advice would you give other cattle producers?

Weinheimer: “Every feedyard operation in the three-state area is slightly different. When we talk to our members about applying these principles in their operations, it’s to apply them in a way that’s best suited to them, their business and their operation.”

Lyons-Blythe: “No. 1, make sure all of your cows are productive. Tag your calves, trace it back to the cow, make sure that cow is productive. The next thing is get a grazing management plan and have it written down. The better your plan is, the better manager you are, the more carbon you’re sequestering, the better you are for land and water. Document, document, document.”

Cowen: “When you go to work in the morning and pay attention to your land and resources, don’t be afraid to put back into it. Take care of it – it’s taking care of you.”

Looking back, is there anything you wish you would have done differently?

Lyons-Blythe: “With our grazing management plan, I wish that we had done more taking of pictures early on to say, ‘This is a drought year, here’s what the grass looks like at this exact location compared to the next year when we got plenty of rain.’ Document that with pictures as well as writing.”

Cowen: “I wish we had started documenting earlier. We’ve taken on a recordkeeping program in the last five years, and it has changed our business for the better – from feed management and animal welfare – and definitely made us more efficient in the process.”

Weinheimer: “There’s a need for a multidisciplinary approach to every project. We’re also seeing research include greenhouse gas emissions and nitrogen balance, and even looking at genotypes and seeing if there’s a genetic component to these emissions. I think that’s only going to grow and continue as we move forward.”

Merck Animal Health is equipping and supporting its cattle customers today with the animal health products, technologies, training and advocacy they need to make continuous improvement in the economic, environmental and social aspects of sustainable cattle production.

Get more producer perspectives and Beef Cattle Insights at Merck’s Beef Content Hub


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Additional Resources

Watch NCBA Environmental Stewardship Award Program (ESAP) winner profiles. See how the beef industry showcases its stewardship, conservation and business practices that work together on farms and ranches.

Blair Brothers Angus Ranch – South Dakota

Gracie Creek – Nebraska

Beatty Canyon Ranch – Colorado

JY Ferry & Son, Inc. – Utah

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