Trust in Beef logo
build a better beef system

You’re always trying to do better, and we’re here to help. Trust In Beef™ provides articles, case studies, tutorials and other materials to support the management of your ranch and its natural resources. Regardless of where you are on your journey, this website can help you and your team manage your most pressing priorities: your livestock, your land and, ultimately, your profitability.

Join us for the 2024 Sustainable Ranchers Tour

June 19-20, Burtrum Cattle LLC, Stillwater, OK

At each stop in the 5-state tour, you’ll hear from ranchers and farmers just like you who are implementing regenerative practices while managing the challenges of farming today!

Our resources on

Explore the sections in the navigation toolbar to access the information that is most urgent and pertinent to your operation. As you make your way through the articles, you’ll find downloadable resources that you can use and share with your staff and partners. We’re here to help, so if you have questions or want more information, you can submit a request for more information at any time. You can also rate the articles, which will help us evaluate our content and better understand the most pressing needs on working farms and ranches.

Why Trust In Beef?

Beef producers are faced with a host of operational challenges, from labor management and facilities planning to raising livestock that retains its access to markets that are increasingly influenced by food companies and consumers. 

Ranchers are already doing great work and making incremental improvements to their operations to raise livestock in the most sustainable ways possible. We’re leading the world in sustainable production, and we want to amplify those stories with downstream buyers and consumers. In the spirit of continuous improvement, we know more can be done to help support those stories and, ultimately, create more efficient and productive ranching operations. 

In order to sustain beef production businesses and the natural resources that support them, beef producers must share their stories on the adoption of more sustainable production and management practices to build confidence among beef consumers and provide the downstream value chain with a better and more holistic understanding of beef’s sustainability. 

Trust In Beef™ is a collaborative value chain program designed to empower ranchers to enact meaningful sustainability-related change over the next five years, while providing beef marketers with concrete case studies and data around beef’s upward sustainability trajectory. Together we can promote the great principles and practices already being achieved by beef producers while highlighting the climate-smart practices that producers are adopting in their continuous journeys to more sustainable production.

Learn more in the videos below:

Sorting a Sustainable Future

Q&A with Todd Wilkinson - President Elect of National Cattlemen's Beef Association

Q&A with Steve Wooten - Chair of U.S. Roundtable for Sustainable Beef

Q&A with Chris Cook, Head of Enogen, Syngenta Seeds

Meet Trust In Beef Partner Merck Animal Health

Q&A with Dr. Matthew Cleveland, Senior Director Sustainability & Product Development, ABS

Trust In Beef is powered by Drovers, the beef industry’s trusted voice since 1873 and Trust In Food, a Farm Journal sustainability initiative.
Trust In Food

Foundational Partners

Supporting Partners